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Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model

Lacayo Mendoza, Alexander and Heredero, Carmen De Pablos (2016) Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model. DYNA, 83 (195). pp. 138-146. ISSN 2346-2183

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Resumen

Digital social networks have proven to be of great support for organizations that are increasingly using new forms of social communication every day, seeking to improve their productivity and competitiveness. The main objective of this study is to explain how organizations, particularly Institutions of Higher Education, can improve their competitive position through the use of digital social networks from the perspective of relationship management and management of communications, in order to achieve better results in terms of teamwork satisfaction, relationship marketing and educational excellence. For this objective, the application of a relational coordination model, based on the sharing of objectives, optimal knowledge management, mutual respect and efficient communication mechanisms, is suggested.

Tipo de documento:Artículo - Article
Palabras clave:relational coordination, organizational practices, organizational results, university education, digital social networks
Temática:6 Tecnología (ciencias aplicadas) / Technology > 62 Ingeniería y operaciones afines / Engineering
Unidad administrativa:Revistas electrónicas UN > Dyna
Código ID:58930
Enviado por : Dirección Nacional de Bibliotecas STECNICO
Enviado el día :31 Oct 2017 17:20
Ultima modificación:27 Noviembre 2017 22:04
Ultima modificación:27 Noviembre 2017 22:04
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